About Us
Finding Inspiration in Every Turn
At Surge, we specialize in healthcare consulting, brand strategy, and executive coaching and training. With over 25 years of consulting experience across the Middle East and India, we’ve earned the trust of hospitals, health systems, investors, and public health institutions by consistently delivering high-impact, performance-driven outcomes.
Our Commitment
Surge is your value-driven partner for lasting healthcare transformation.
We co-create, implement, and deliver results — not just strategies. With deep regional insight across the Middle East and India, we support CEOs and teams in driving real change, from growth offices to service line turnarounds. Every engagement is anchored in measurable impact — patient outcomes, ROI, market share, and operational excellence
Meet Our Growth Experts
Vivek Shukla
Founder & Managing Director, SURGE Growth Partners
Vivek Shukla is a seasoned healthcare executive with over 27 years of experience driving growth, turnaround, and transformation across hospitals and health systems. As the Founder and Managing Director of Surge Management Consulting, he partners with leading providers across the Middle East, Africa, and India to deliver bold, measurable outcomes in challenging and competitive markets.
With 120+ growth missions to his name, Vivek has successfully led hospital launches, post-merger integrations, operational overhauls, and commercial transformations. His distinct model sets him apart—he embeds within organizations as an independent senior executive, taking full ownership of mission-critical initiatives from strategy through execution.
Vivek is known for his hands-on leadership, relentless execution focus, and ability to generate lasting impact across clinical, operational, and financial dimensions
John Wicks
Seasoned Chief Executive & Senior Consultant
John brings over 30 years of leadership experience in the global healthcare sector. He is the CEO and Founder of Worldview Health Systems, an independent consultancy supporting government and private health systems across the GCC.
John’s distinguished career includes executive roles within the British National Health Service (NHS) and the international healthcare consulting industry. For the past five years, he has played a key advisory role in Saudi Arabia’s Vision 2030 health transformation program, serving as a Senior Consultant with the Health Holding Company.
Today, John leads a dynamic start-up focused on sustainable healthcare transformation, operational excellence, and system-level innovation—helping shape the future of healthcare across the Middle East.
Sapana Bhadresha
Operating Partner - Healthcare Business Growth
Sapana is a strategic healthcare leader with over 19 years of experience shaping the UAE’s hospital and healthcare landscape.
She leads high-impact growth and transformation initiatives that drive performance, elevate patient experience, and unlock long-term commercial value. With a strong foundation in healthcare management, financial strategy, and operational design, Sapana brings a rare ability to translate vision into measurable results.
She is widely recognized for her human-centered approach—aligning clinical, operational, and commercial priorities to build future-ready healthcare systems.
A true executionist, Sapana thrives in complex environments, turning ideas into action with speed, clarity, and commitment. Her work continues to influence both private and public sector healthcare in the region.
Manik Shinde
Partner- Healthcare Operations & Transformation
Manik is a seasoned healthcare operations leader with over 18 years of experience managing and growing multi-site hospital and home-care businesses across the UAE, Bahrain, and India.
He brings deep expertise in P&L management, operational performance, cost optimisation, EBITDA improvement, and business expansion. With a strong execution focus, Manik works closely with clinical and management teams to strengthen financial performance, and build scalable healthcare operations.
His leadership experience includes senior roles with Aster DM Healthcare, where he managed operations across the UAE and Bahrain, and Fortis Healthcare, where he led operations and business development initiatives.
At SURGE, Manik supports healthcare organisations on operational transformation, performance improvement—turning operational challenges into measurable business outcomes.
Cosette Aoun
Senior Advisor
Cosette Aoun is a dynamic healthcare leader and consultant with extensive experience in healthcare operations, business development, patient experience, and strategic clinic growth across the UAE healthcare sector.
With a strong background in IVF, reproductive medicine, and premium healthcare services, she is recognized for her ability to transform healthcare operations into high-performing, patient-centered environments.
Her expertise spans patient journey optimization, workflow restructuring, clinic performance enhancement, patient experience transformation, operational excellence, and healthcare project management.
She is passionate about empowering healthcare organizations to deliver exceptional patient experiences while achieving operational and business excellence.
Manyata Grover
Associate Consultant
Multi-Dimensional professional and Business enhancer with over 15 years of expertise in Marketing and Business Development Operations, optimum utilization of existing assets and Marketing operations.
Developing strategic plans and leveraging the company’s core strength of direct presence across various locations to ensure business plan implementation with effective channel coverage & strong on-ground executions. Performance-driven leader acting as a strategic partner on the leadership team and working closely with all the stakeholders/ leaders to ensure they are meeting performance expectations
Unique blend of visionary leadership with expertise to lead business development and direct transforming organizations, business developments, building client relationships, and strategic planning
